ASutliff Design Studio

Veterans Prostate Cancer VFW Poster Concepts



Art Direction

The following is a pro bono project I worked on for a veterans prostate health organization. The client requested a poster that had info and graphics that would reach veterans over the age of 40. They wanted the posters to have a 70's psychedelic look and feel directed at the age group they were trying to reach. The posters would be displayed in local VFW posts throughout the USA. I offered the client two different directions utilizing color palettes, fonts, and a graphic style reminiscent of art and design from that era.