ASutliff Design Studio

1 Degree Outside Logo Design 2022

Weather App

Role:

Art Director,

Designer,

Copywriter

This was a fun project I got to work on for a new company that is developing a weather app called “1 Degree Outside”. I spent some time working with their marketing team to develop a logo and look for their new product. Below you will see the process from sketch to final design.

A small sample of preliminary sketches for the 1DO logo

Digital Vector Logo Sketches and Color Exploration


Some of these ideas were presented to my client and others were digital sketches working through different ideas and palettes. I wanted to show my thought process and how the logo evolved over time.

Final Logo Design and Styleguide

The final logo design is made up of an icon that combines the number 1 with a temperature thermometer. Rounded text for the word "outside" hints at the rounded edges in the icon.

A second version of the logo was created to show the 1 thermometer icon “heating up”. The chosen colors were made into a gradient and applied to the icon to imply rising temperature and further reinforcing the idea of a thermometer.

Design concept for app landing screen. This will be more developed as the project moves forward but I wanted to show how the logo appeared on a smartphone.

Design concept for billboard advertising. I also wrote the copy for this example.

Design concept for billboard advertising. I also wrote the copy for this example.

Logo presentation on clothing sample.

Logo presentation on clothing sample

Logo presentation on hat sample

Logo presentation on hat sample